Effective Date: March 18, 2026

Privacy Policy

Dr. Essa Laboratory ("Dr. Essa Lab," "we," "us," or "our") is committed to protecting the privacy of individuals who interact with us through our website, social media platforms, and third-party advertising services including Meta (Facebook/Instagram). This Privacy Policy explains how we collect, use, store, and protect your personal information.

1. Information We Collect

We may collect the following personal information from you through our website, booking forms, and third-party platforms (including Meta Lead Generation Forms):

• Full Name
• Phone Number
• Email Address
• Postal Address
• Company/Organization Name
• IP Address
• Browser and Device Information
• Access Dates and Times
• Any other information you voluntarily provide through forms

2. How We Collect Information

We collect personal information through the following methods:

• Website Forms: When you fill out a booking form, contact form, or inquiry form on our website.
• Meta (Facebook/Instagram) Lead Generation Forms: When you submit your information through our advertisements on Facebook or Instagram using Meta's Lead Ads feature. By submitting a Meta Lead Form, you consent to your data being shared with Dr. Essa Lab for the purposes stated in the advertisement.
• Cookies & Tracking Technologies: We use cookies and similar technologies to recognize returning visitors, analyze website traffic, and improve your browsing experience. You may disable cookies through your browser settings, though this may affect site functionality.
• Third-Party Analytics Tools: We may use tools such as Google Analytics and Meta Pixel to collect usage data and measure ad performance.

3. Purpose of Data Collection

The personal information we collect is used for the following purposes:

• To respond to your inquiries and contact you regarding our services
• To confirm and manage your bookings and appointments
• To follow up on leads generated through Meta (Facebook/Instagram) advertisements
• To send you promotional offers, service updates, and marketing communications (only with your consent)
• To improve our website, services, and advertising campaigns
• To gather broad demographic data for internal analytics
• To comply with legal obligations

4. Data Collected via Meta Lead Ads

When you submit your information through a Meta (Facebook or Instagram) Lead Generation Form, we collect and use your data solely for the purpose stated in the ad — which may include booking appointments, providing service information, or following up on your inquiry. Your data will not be sold to third parties. By submitting a Meta Lead Form, you agree to this Privacy Policy and consent to Dr. Essa Lab contacting you via phone, email, SMS, or WhatsApp based on the information you provide.

5. How We Protect Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security. Your personal information will not be sold, transferred, or shared with third parties for commercial purposes without your explicit consent, except as necessary for service delivery by our authorized partners who adhere to data protection standards, or as required by law.

No Dr. Essa Lab representative will request personal or credit card information from you over the phone. If you receive such a request, please contact us immediately at 021-111-786-986 so we can investigate.

6. Your Rights

You have the following rights regarding your personal data:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Correction: You may request that we update or correct inaccurate information.
• Right to Deletion: You may request the deletion of your personal data, subject to legal and contractual obligations.
• Right to Opt-Out: You may opt out of receiving marketing communications at any time by contacting us or using the unsubscribe link in our emails.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at 021-111-786-986 or email us using the contact information on our website.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, or to resolve disputes. Lead data collected through Meta Lead Ads is retained for a maximum of 90 days unless an ongoing service relationship exists.

8. Third-Party Sharing

We may share your data with:

• Authorized service partners involved in delivering our services (under strict data protection agreements)
• Advertising platforms (e.g., Meta) for the purpose of campaign optimization and retargeting
• Government or regulatory authorities when required by law

We do not sell your personal information to any third party.

9. Cookies Policy

Our website uses cookies and similar tracking technologies to enhance user experience, analyze traffic, and support our marketing efforts (including Meta Pixel). You may manage or disable cookies through your browser settings. Please note that disabling cookies may limit certain features of our website.

10. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.

© 2026 Dr. Essa Laboratory. All rights reserved.